Why Custom Graphics Make Better Social Media Posts

Virtually every business under the sun is on social media or wants to jump on the bandwagon. Facebook, Twitter and the likes have become important platforms for businesses to market their products and services to their target audience, at the same time building a personal, direct connection with them. This is where posting custom graphics on your social media profiles can help significantly.

Stand Out from the Rest of the Crowd

A picture is worth a thousand words, or so they say. Regardless of what you think you may know; you need to rethink your strategies when it comes to social media. Social media has now given countless businesses and individuals the opportunity to communicate with their target audience directly. What better way to improve overall appeal than by coming up with unique social media posts? However, if you come up with something intuitive or with an image which grabs their attention, you are in luck, as you cannot only get your message across but encourage them to share your post with others as well.

One of the most effective ways of making this possible is using custom graphics in your posts. You need to understand custom graphics are not only attractive but also easy to share. Through custom graphics, you can tell your story in a short and snappy way. Essentially, custom graphics allow you to connect with new followers quickly. They can also be used to bring about emotions in your target audience which in turn will give them the excuse they need to interact with you. Based on Twitter’s findings, it has been noted approximately 35% of all posts are retweeted if they feature unique custom graphics.

It is also worth noting Instagram has more followers now than even Twitter and this is largely because people not only like custom graphics but they love to share them as well. All in all, it gives individuals and businesses the ability to stand out from the rest of the crowd. But even then they need to play their cards right and offer something unique and fresh.

Deciding What to Post

Now the real question you need to ask yourself is what exactly you need to post. What type of custom graphics will be appreciated? What will work best for an individual or a business? The only way you can answer these questions is doing your homework beforehand. You cannot go about posting any image you like randomly. For this reason, you should have a strategy in place. A social media strategy takes into account different factors, including the platform, target audience and content. Moreover, you have to understand not all platforms work the same way and neither are they equal.

When it comes to Facebook, your posts can be inspirational or funny. As for LinkedIn, the custom graphics should be more professional or related to business. Instagram, on the other hand, is more of a combination of fun and company culture. With so many options to choose from, you need to be clear about the platform you plan to stick with and the content you should be posting. This shows the importance of a social media strategy.

If you are still not sure about what you should be posting, you are not alone. Refrain from restricting yourself to static custom graphics, as you can instead use different types of custom graphics, like:

  • Animated GIFs
  • Infographics
  • Typographical Images
  • Manipulate Photography

As mentioned earlier, the custom graphics you post should be unique, otherwise it will defeat the purpose of what you are trying to achieve. Now that you know how custom graphics can be of great use and how they enhance the overall appeal of your social media posts, go ahead and start posting!

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Colby Albarado

Colby Albarado

Colby is a fullstack developer

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Colby Albarado

Full Stack Developer

A full stack developer is an engineer who can develop client & server side applications. As well as administration of databases & servers.

Languages

  • PHP
  • JavaScript
  • MySQL
  • HTML/CSS

Frameworks

  • Vue JS
  • Laravel

CMS

  • WordPress
  • WooCommerce

Web Dev

Web Development is a process. The creation of a plan to construct something virtual or actual. Websites, graphics and other forms of media require a strong design foundation to be effective.

Capabilities

  • WordPress Plugins
  • Custom JavaScript Apps
  • Front End Development
  • Custom Programming

Contact Me

SEO

SEO Ranking in any search engine requires a persistent endeavor to improve user experience and online visibility, while creating especially relevant content for your audience. Boosting organic traffic to your website can be achieved through relevant content creation, keywords, link building, monitoring and data testing.

Capabilities

  • Local SEO Ranking
  • Organic Search Ranking
  • OnPage SEO Implementation
  • Analytic Reporting
  • Traffic Analysis

Contact Me

WordPress

WordPress is extremely user friendly and flexible. It powers over 75 million sites worldwide. We are WordPress experts and can handle brand new sites, complete redesigns and overhaul and custom plugins for the WordPress system.

Capabilities

  • New Websites
  • Managed Hosting
  • WordPress Updates
  • Plugin Development
  • WordPress Management

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Video

I provide full scale post production video services. Social media & promotional video. On-screen graphics, special effects and professional voice-overs are just a few of the services provided.

Capabilities

  • Post Production
  • Social Media Videos
  • Motion Graphics
  • Animation

Demo Reel Coming Soon!

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Clients

I’ve worked with a variety of clients that range in size and industry

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Holly Lynn-Cope
Moncus Park
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Colby at Eyebox Media has not only created a gorgeous website for us at Moncus Park, but he has also made it so easy for a WordPress novice like myself to update our website.
Michelle Morales
Punch Point Tools
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I have been working with Colby for a few years now, and he has helped me with everything I asked of him. He has designed my website twice and understood exactly what I wanted each time. Very easy to work with and looking forward to working with him again.
Michael Olivier
CrossFit Amis
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Colby is a highly qualified professional website builder and marketing consultant. He works to resolve issues quickly. I have complete confidence in Colby and am absolutely satisfied with our finished product, a complete website overhaul.
Scott Hutchinson
Hutco Inc
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Created a unique marketing plan that was executed timely and affordable. Very satisfied.
Laurie Driggs-Fontenot
Ninety-Two West
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Colby is professional, thorough, and knowledgeable. Would work with him again!
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Blast Tech
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Excellent support and very responsive when we need to add functionality. I would recommend them to anyone!

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