Virtually every business under the sun is on social media or wants to jump on the bandwagon. Facebook, Twitter and the likes have become important platforms for businesses to market their products and services to their target audience, at the same time building a personal, direct connection with them. This is where posting custom graphics on your social media profiles can help significantly.
Stand Out from the Rest of the Crowd
A picture is worth a thousand words, or so they say. Regardless of what you think you may know; you need to rethink your strategies when it comes to social media. Social media has now given countless businesses and individuals the opportunity to communicate with their target audience directly. What better way to improve overall appeal than by coming up with unique social media posts? However, if you come up with something intuitive or with an image which grabs their attention, you are in luck, as you cannot only get your message across but encourage them to share your post with others as well.
One of the most effective ways of making this possible is using custom graphics in your posts. You need to understand custom graphics are not only attractive but also easy to share. Through custom graphics, you can tell your story in a short and snappy way. Essentially, custom graphics allow you to connect with new followers quickly. They can also be used to bring about emotions in your target audience which in turn will give them the excuse they need to interact with you. Based on Twitter’s findings, it has been noted approximately 35% of all posts are retweeted if they feature unique custom graphics.
It is also worth noting Instagram has more followers now than even Twitter and this is largely because people not only like custom graphics but they love to share them as well. All in all, it gives individuals and businesses the ability to stand out from the rest of the crowd. But even then they need to play their cards right and offer something unique and fresh.
Deciding What to Post
Now the real question you need to ask yourself is what exactly you need to post. What type of custom graphics will be appreciated? What will work best for an individual or a business? The only way you can answer these questions is doing your homework beforehand. You cannot go about posting any image you like randomly. For this reason, you should have a strategy in place. A social media strategy takes into account different factors, including the platform, target audience and content. Moreover, you have to understand not all platforms work the same way and neither are they equal.
When it comes to Facebook, your posts can be inspirational or funny. As for LinkedIn, the custom graphics should be more professional or related to business. Instagram, on the other hand, is more of a combination of fun and company culture. With so many options to choose from, you need to be clear about the platform you plan to stick with and the content you should be posting. This shows the importance of a social media strategy.
If you are still not sure about what you should be posting, you are not alone. Refrain from restricting yourself to static custom graphics, as you can instead use different types of custom graphics, like:
- Animated GIFs
- Typographical Images
- Manipulate Photography
As mentioned earlier, the custom graphics you post should be unique, otherwise it will defeat the purpose of what you are trying to achieve. Now that you know how custom graphics can be of great use and how they enhance the overall appeal of your social media posts, go ahead and start posting!