What is A/B testing for websites?

If you are building a website, you have probably heard about A/B Testing.  What is it??? It may sound fancy, or like something happening in elementary school classrooms.  You may have even guessed that it has to do with the medical field. None of that is the case.  A/B testing is a type of research that helps you to develop the very best website that you can.

What is A/B Testing?

In short, it is a way to compare two web pages to see which is best. You put out two webpages and have them randomly viewed by visitors.  Whichever site creates the best conversion ratings, wins!  Pretty simple, really.

Reasons to Run A/B Tests

  1. All websites exist to be viewed and, therefore, it makes sense that you would want people to view, click and keep coming back. A/B testing can help you to do that.
  2. It’s simple and inexpensive
  3. You might be surprised how just the tiniest tweaks to a page can create a huge difference in conversions.

Basic Process

The basic process may remind you of a 5th grade science project.  In general, it is done the same way as one would do any experiment.

  1. Question – Why aren’t my visitors becoming customers? Why aren’t those sales converting?
  2. Research – Take some time to think about it and look through your data.
  3. Hypothesis – Make an educated guess about the element you think may need improvement. For example, is it the placement of links or buttons?  Is there a specific bit of content that may need to be tweaked?
  4. Calculate the # of visitors required to run the test. This can be done with an online calculator.
  5. Test your hypothesis by creating two versions of the page. Keep one the same and make the hypothesized changes to the other.  See what happens.
  6. Analyze your data.
  7. Make conclusions.
  8. Share your findings.

Common Elements Tested

While you will want to specifically analyze your website, and testing elements will be different than others depending on your design, there are some commonly tested elements within a page. These include the following:

  1. Headlines
  2. Calls to action
  3. Graphics
  4. Content, copy or product descriptions

A/B Testing Tips

When beginning testing, keep these following tips in mind.

No room for assumptions

Now that A/B testing is available, there is no reason to make changes to a website based on assumptions. If you have ideas about elements that can be improved upon on your website, use them as your hypotheses for A/B tests.

Quality of Tests

In order to make sure your test data is reliable, there are a few metrics to check. Make sure that the sample size is large enough, the conversion range is low and statistical significance is high.  The sample size needs to be at least 100 conversions, as the more data points provided, the higher the accuracy of results. The conversion range should be less than 1% and the statistical significance to look for is 99%.  In addition, the time of testing can skew results. For example, testing done at Christmas time may have very different results than tests during summer.  So, keep these things in mind.

Test multiple variables

Test as many possible variables as you can.  For example, you may find a small correlation between the sales copy and conversions and think “I found the issue!”   But, if you tested color scheme, graphics or a call to action button, you might see that their impact is far greater than the effect of the sales copy. Be sure you keep a wide view of all elements and gradually run tests using different variables. Testing should not be a once a year event, or even a once a month one. It should be an ongoing practice to continuously optimize your website.

In short, A/B Testing is the process of pinpointing issues with a webpage and then comparing different versions of the page until you see better results.  It is not difficult or expensive, but does require time and effort. However, the results can bring you more traffic and higher conversion rates, which means more money.  Therefore, It is beneficial to take your time, perform adequate research, and implement your findings.

Share on facebook
Facebook
Share on email
Email
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pocket
Pocket
Colby Albarado

Colby Albarado

Colby is a fullstack developer

Back to Home Page

Colby Albarado

Full Stack Developer

A full stack developer is an engineer who can develop client & server side applications. As well as administration of databases & servers.

Languages

  • PHP
  • JavaScript
  • MySQL
  • HTML/CSS

Frameworks

  • Vue JS
  • Laravel

CMS

  • WordPress
  • WooCommerce

Web Dev

Web Development is a process. The creation of a plan to construct something virtual or actual. Websites, graphics and other forms of media require a strong design foundation to be effective.

Capabilities

  • WordPress Plugins
  • Custom JavaScript Apps
  • Front End Development
  • Custom Programming

Contact Me

SEO

SEO Ranking in any search engine requires a persistent endeavor to improve user experience and online visibility, while creating especially relevant content for your audience. Boosting organic traffic to your website can be achieved through relevant content creation, keywords, link building, monitoring and data testing.

Capabilities

  • Local SEO Ranking
  • Organic Search Ranking
  • OnPage SEO Implementation
  • Analytic Reporting
  • Traffic Analysis

Contact Me

WordPress

WordPress is extremely user friendly and flexible. It powers over 75 million sites worldwide. We are WordPress experts and can handle brand new sites, complete redesigns and overhaul and custom plugins for the WordPress system.

Capabilities

  • New Websites
  • Managed Hosting
  • WordPress Updates
  • Plugin Development
  • WordPress Management

Contact Me

Video

I provide full scale post production video services. Social media & promotional video. On-screen graphics, special effects and professional voice-overs are just a few of the services provided.

Capabilities

  • Post Production
  • Social Media Videos
  • Motion Graphics
  • Animation

Demo Reel Coming Soon!

Contact Me

GuyGlassesIcon

Contact

Submit this form to make contact about your project

Clients

I’ve worked with a variety of clients that range in size and industry

Feedback

Holly Lynn-Cope
Moncus Park
Read More
Colby at Eyebox Media has not only created a gorgeous website for us at Moncus Park, but he has also made it so easy for a WordPress novice like myself to update our website.
Michelle Morales
Punch Point Tools
Read More
I have been working with Colby for a few years now, and he has helped me with everything I asked of him. He has designed my website twice and understood exactly what I wanted each time. Very easy to work with and looking forward to working with him again.
Michael Olivier
CrossFit Amis
Read More
Colby is a highly qualified professional website builder and marketing consultant. He works to resolve issues quickly. I have complete confidence in Colby and am absolutely satisfied with our finished product, a complete website overhaul.
Scott Hutchinson
Hutco Inc
Read More
Created a unique marketing plan that was executed timely and affordable. Very satisfied.
Laurie Driggs-Fontenot
Ninety-Two West
Read More
Colby is professional, thorough, and knowledgeable. Would work with him again!
Brandon Chatham
Blast Tech
Read More
Excellent support and very responsive when we need to add functionality. I would recommend them to anyone!

Message Sent!

Thanks! I'll be in Touch Soon!