If you’re a small business owner, you understand the struggle of trying to compete for customers in the current economy. This struggle becomes even more of a challenge when your online presence is not so good. Obviously, selling your products or services online can lead to increased revenue generation, but having an e-commerce website can have many benefits that may not be immediately obvious. What follows is a case for venturing into e-commerce.
Increase Your Reach
Creating an e-commerce website will allow you to expand your reach and engage a larger customer base. Just think about how you conduct a search for a product or service. More than likely you turn to a search engine. With an e-commerce site, you no longer have to rely on foot traffic to make a sale. Having an e-commerce website provides you with an opportunity to make money by simply showing up in search results. In addition, launching an e-commerce website will provide you with an opportunity to sell to consumers on a national-level, rather than to just those consumers who live nearby.
The New Phone Book
Today, people use the Internet as they used to use a phone book in the past. Just think about how you attempt to find a company’s contact, product or service information. More than likely you turn to the Internet. Not having a website could be detrimental to your success, and result in more business for your competitors.
Customers & E-Commerce
According a recent article by CPC Strategy, a whopping 96% of Americans say they shop online. If you want to reach Millennials, there is no other choice but to build an e-commerce site. According to a recent study by Big Commerce, 67% of Millennials prefer to make purchases on e-commerce sites rather than in-store. In addition, 93% of shoppers state that they prefer to shop with local businesses who offer online shopping. The numbers suggest, online is where the profit is.
Data & Leads
Data collection and lead generation are important activities for all businesses. An e-commerce website is a huge marketing tool that can assist with these efforts. With the help of Google Analytics, you can learn many things about your website visitors, which can help you understand your target market better. In addition, a website is a great tool to help you collect leads. Some visitors will arrive at your site that are not ready to buy, for this segment of visitors a lead capture process should be in place. A simple contact form can be used as a tool to turn inquiries into future sales.
Many customers are deterred from businesses that do not have websites. Why? Because as consumers in a digital world, we perceive a website as a stamp of legitimacy. Having an online presence establishes trust and credibility with consumers. Having an e-commerce site that is well done, further emphasizes that credibility. Not having a website will result in consumer questions and doubt. Consumers may wonder if you are technologically inept, or if you simply do not care about meeting their needs.
Easy to Get Started
According to a study by Clutch, 30% of small businesses site cost as a top reason for not having a website; however, by not having a website you’re missing opportunities. There is an abundance of free tools you can utilize as a small business owner to help you create a budget-friendly, and professional looking e-commerce website. WordPress has an outstanding e-commerce platform that is scalable and can start off simple and be easily expanded as your needs grow. Eyebox Media offers turnkey service for launching online stores and can convert your existing website into a selling machine. Click here for more info.
Tips for Success
Take Your Time
Building your e-commerce site will take time. You want to make sure every element of your site works before you set it live. This means testing, testing, and more testing. If you are on a tight budget, consider using a free website builder to help you create your site. If you have more budget to work with, consider hiring a local professional that specializes in web design.
Get Google Analytics
Once you have your e-commerce site in place, you need to get Google Analytics code installed. Google Analytics will help you understand your website at a high level by providing you with deep insight into user behavior and characteristics. This article will walk you through how to complete this.
Have A Sense of Urgency
You need to be in front of your consumers wherever they are, whenever they want. An e-commerce solution is a cost-effective way to do that and present them with the option to buy if they’re ready. Explore the options, consult with a professional and get your products and services online.