If you can measure it, you can improve it. However, understanding web analytics may not be as straight forward as it seems.
Web Analytics & Tracking
With all of the user tracking technologies available , collecting meaningful data is much more widespread than it used to be. But still, the terminology and volume may lead to confusion and a misinterpretation of information which can lead to less than optimal results. We set up web analytics packages that track relevant statistics, user information and other audience behaviors with an informed interpretation which can then be used to take action.