Data Analysis

If you can measure it, you can improve it. However, understanding web analytics may not be as straight forward as it seems.

Web Analytics & Tracking

With all of the user tracking technologies available , collecting meaningful data is much more widespread than it used to be. But still, the terminology and volume may lead to confusion and a misinterpretation of information which can lead to less than optimal results. We set up web analytics packages that track relevant statistics, user information and other audience behaviors with an informed interpretation which can then be used to take action.

Google Analytics

Traffic. Google Analytics gives you insights into how visitors find and use your website, app, or internet-connected device.Whatever your tracking goals are, we’ll help you reach them. Whether it’s eCommerce tracking, events on page any other important performance indicator, we can help.

Google Tag Manager

Tracking Events & Clicks in Detail. Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. This reduces errors and frees you from having to involve a developer when configuring tags.

Social Analytics

Audience Targeting. Social media analytics wrangles the data from social media platforms to help inform and guide our marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals. Buffer, Cyfe, Google Analytics, Tailwind and many other platforms out there can be used for social media analytics.

Dashboards

One Place for Data. Cyfe, Google Data Studio and many other dashboard platforms out there help organize your date for ease of consumption. These systems can aggregate data from many data sources giving you a full view of your digital marketing performance. Marketing dashboards have become increasingly popular over the recent years. You can gain real insights into how well marketing is performing, and determine what’s working in your marketing efforts.

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