Social Media Marketing
Each social media channel has its own strengths. As your social media marketing strategist we will use market research and your buyer personas to decide which channels are necessary, and which ones carry more weight and will have the biggest impact for your business. Highly micro targeted social media campaigns can yield big results by reaching relevant audience members and influencers through channels that are of interest to them.
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We know social, all too well.
Running social media marketing campaigns concurrently with SEM, SEO and other digital marketing activities along with engaging content can deliver the right amount of exposure across these channels to result in maximum success.
Having a page up and running is great, but you have to actively participate in engaging your followers with content that they wanting. We’ve deployed many Facebook campaigns that build a following and provide a entry point into your sales funnel.
Creating custom audiences and evaluating the analytics of the Facebook ads manager is key to constantly improving performance of your social media marketing.
If you are a B2B organization, then LinkedIn is a necessary social platform to include in your social media marketing efforts. LinkedIn advertising is extremely effective as it places your content directly in front or your audience and funnels them to your website. Professionals join the platform and include data in their profiles that can be leveraged to target them based off of their roles, companies they are with and seniority level. LinkedIn can be a cost-effective way to advertise content such as whitepapers, ebooks, webinars, and more.
Including Instagram in your social media marketing game plan gives you an increased chance of digital marketing success. With more than 700 Million users, advertising on Instagram has quickly become a great additional to any digital marketing strategy.
Copywriting for Social
Short & Snappy
Ad copy that is concise and compelling will evoke responses, get shared and go viral. In an environment where users are barraged with content from friends and brands, well crafted copy is necessary to stand out from the crowd and be noticed.
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