Marketing Automation

Marketing automation provides a platform to streamline lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.

the HQ of Your Digital Ecosystem

On a small scale these practices can be accomplished without a stack of systems, but the use of technology becomes necessary with any scale and adoption of multiple marketing channels.

Automation

Use cases include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.

CRM

CRM is a system that allows companies to manage interactions and information tied to their customers, leads, and prospects. It facilitates the efficient management of the customer lifecycle and your marketing funnel. Recording all interactions and touchpoints along the way. This is the central tool in the marketing automation setup.

Use Cases:

  • Email Marketing
  • Landing Pages
  • Campaign Management
  • Prediction/Scoring
  • Lead Management
  • CRM Integration
  • Social Marketing
  • Marketing Analytics
  • Marketing Automation

Lead Generation

Lead generation is the process of capturing interest of potential customers in a product or service with the intent or building a sales pipeline. Lead generation primarily uses digital channels to distribute targeted content which works to attract an audience towards a business. CTA’s, landing pages, lead forms and gated offers are all components used in the lead generation process.

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