Marketing automation provides a platform to streamline lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.
Schedule a Call Now
the HQ of Your Digital Ecosystem
On a small scale these practices can be accomplished without a stack of systems, but the use of technology becomes necessary with any scale and adoption of multiple marketing channels.
Use cases include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.
- Email Marketing
- Landing Pages
- Campaign Management
- Lead Management
- CRM Integration
- Social Marketing
- Marketing Analytics
- Marketing Automation
Customer Relationship Management
CRM is a system that allows companies to manage interactions and information tied to their customers, leads, and prospects. It facilitates the efficient management of the customer lifecycle and your marketing funnel. Recording all interactions and touchpoints along the way. This is the central tool in the marketing automation setup.
Attract & Capture
Lead generation is the process of capturing interest of potential customers in a product or service with the intent or building a sales pipeline. Lead generation primarily uses digital channels to distribute targeted content which works to attract an audience towards a business. CTA’s, landing pages, lead forms and gated offers are all components used in the lead generation process.
LEARN MORE ON THIS TOPIC
E-Commerce If you’re a small business owner, you understand the struggle of trying to compete for customers in the current economy. This struggle becomes even more of a challenge when your online presence is not so good. Obviously, selling your products or services...
Modern Design As a small business owner, it’s important to have an attractive and user-friendly website in order to compete with the big boys. Like fashion fads, trends in website design change constantly. This poses a unique challenge to small business owners who may...
Cast a Narrow Net As a marketer, it’s vital to understand your target customers. Gone are the days of “fish net” marketing, where you market your products and services the same way across your entire customer base. Today, the key to a successful marketing strategy is...