Research & Strategy
You have business goals. Your audience has needs. Through market research solid strategies are adopted and your digital ecosystem will begin to take shape.
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Identify & Promote on the Relevant Digital Marketing Channels
Market research is the bedrock of all digital marketing efforts and sets up a solid foundation for your digital ecosystem to thrive. We work to identify the best digital marketing channels through research and then building a strategy upon that. Intense market and audience research, combined with digital marketing best practices builds customer loyalty and engagement.
Market Segmentation: dividing up a broad industry sector into subsets allows us to target specific needs using the most relevant media channels for that segment.
Buyer Personas: Identifying the “who” that is your audience is crucial. Defining the characteristics, patterns and behaviors makes for more effective and micro-targeting of relevant content.
Get to know your audience
Market research is a foundational exercise that shapes the landscape of our digital marketing plans. It shapes the strategy surrounding audience targeting and their buying behaviors, as well as defines market segments, buyer personas and online patterns of your audience.
make it memorable
In order to influence an audience, a brand must establish a consistent message with a unique voice and tone. The way an organization expresses itself signals a set of characteristics that attract engagement and foster credibility with customers. Unique and trustworthy messaging allows your brand to stand out in competitive environments.
the why and where
Identifying your direct competition and determining why and where they compete with your business is a main component in developing a campaign. Using various data gathering techniques, we identify the competition and evaluate their digital footprint to determine where they are positioned and why they are active in those spaces.
The Who, What, When & Where
We develop and execute data driven campaign strategies that are based on best practices of digital marketing, current market research and incorporates consistent on-brand messaging that is relevant to the target audience. With all the digital marketing channels identified we build a digital ecosystem out of these social channels, content created, CTA’s , email marketing and search engine analytics, which are all aggregated into one dashboard to be measured and continuously improved upon.
Do This, Not That…
One size doesn’t fit all when it comes to what channels your digital marketing will dive into. Maintaining relevance to both users and search engines is critical to achieve online success. However, the digital marketing channels available today are overwhelming, with more platforms on the way. Not to mention that along with each channel is a learning curve with dozens of options and configurations that if not setup correctly can lead to undesirable results. So it’s important to consider your budget, goals and available resources in order to identify the most beneficial ways to reach your audience while remaining cost effective. We have the knowledge and experience with this environment to select the most cost effective channels that will deliver results.
What is the Meaning of This!
If you can measure it, you can improve it. However, understanding analytics from your website may not be as straight forward as it seems. With all of the user tracking technologies available , collecting meaningful data is much more widespread than it used to be. But still, the terminology and volume may lead to confusion and a misinterpretation of information which can lead to less than optimal results. We set up the an analytics package that tracks relevant statistics, user information and other audience behaviors with an informed interpretation which can then be used to take action.
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