Growth of Video Marketing

The Rise of Video Marketing

The use of video for internet marketing is booming. The volume of traffic for videos has increased exponentially and the trend is unlikely to change anytime soon. Based on the facts and figures, they all indicate rapid growth in the future. Online videos have become a vital means by which people can fulfill their entertainment and information needs. Essentially, businesses which don’t include video marketing  into their marketing activities may be missing their audience.

As mentioned, online videos are becoming the future of marketing and advertising. This can be better understood by the various studies which show a majority of businesses and organizations have already started using the medium. Those business entities that have in fact made effective use of video marketing have grown and been able to reach a larger target audience in a short amount of time. The number is expected to rise even more when others begin to realize what they are missing out on and the opportunities available through video marketing.

It has been estimated approximately 64% of all marketers emphasize on the importance of video marketing and have already used it to dominate their own marketing strategies.

Video Marketing | Virtually Limitless Possibilities

There are countless possibilities for reaching potential target audiences with video. Over 1 billion users visit YouTube every month, which is more users than any other video channel. This should reveal the potential reach when considering what slice of that figure is makes up your audience.

There are countless videos online that have gone viral in no time. Their success stories demonstrate the potential reach of video marketing if you offer something relevant to your target audience. For instance, Volkswagen’s popular marketing campaign focused on three of its online videos, and they were viewed more than 155 million times.

Video creation is also becoming more accessible as technology advances. If you have a modern smartphone, you can shoot a video, just be sure it’s relevant to your audience. A simple google search will reveal multiple tools for editing and even some ideas to get you started.

It Is Successful and Efficient and Always Shall Be

Video marketing proves successful simply because videos are more engaging. In this day and age, when users have too much information to skim through, videos offer a brief overview on matters which are actually important. For small businesses, this can be an effective way to deliver messages to their audiences in an easy-to-digest manner.

Keeping the aforementioned factors in mind, you will realize video marketing is an evolving and growing medium. Jump on the bandwagon now to capitalize on this trend and expand your business’ reach by interacting with your target audience via video content.

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Colby Albarado

Colby Albarado

Colby is a fullstack developer

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Colby Albarado

Full Stack Developer

A full stack developer is an engineer who can develop client & server side applications. As well as administration of databases & servers.

Languages

  • PHP
  • JavaScript
  • MySQL
  • HTML/CSS

Frameworks

  • Vue JS
  • Laravel

CMS

  • WordPress
  • WooCommerce

Web Dev

Web Development is a process. The creation of a plan to construct something virtual or actual. Websites, graphics and other forms of media require a strong design foundation to be effective.

Capabilities

  • WordPress Plugins
  • Custom JavaScript Apps
  • Front End Development
  • Custom Programming

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SEO

SEO Ranking in any search engine requires a persistent endeavor to improve user experience and online visibility, while creating especially relevant content for your audience. Boosting organic traffic to your website can be achieved through relevant content creation, keywords, link building, monitoring and data testing.

Capabilities

  • Local SEO Ranking
  • Organic Search Ranking
  • OnPage SEO Implementation
  • Analytic Reporting
  • Traffic Analysis

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WordPress

WordPress is extremely user friendly and flexible. It powers over 75 million sites worldwide. We are WordPress experts and can handle brand new sites, complete redesigns and overhaul and custom plugins for the WordPress system.

Capabilities

  • New Websites
  • Managed Hosting
  • WordPress Updates
  • Plugin Development
  • WordPress Management

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Video

I provide full scale post production video services. Social media & promotional video. On-screen graphics, special effects and professional voice-overs are just a few of the services provided.

Capabilities

  • Post Production
  • Social Media Videos
  • Motion Graphics
  • Animation

Demo Reel Coming Soon!

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I’ve worked with a variety of clients that range in size and industry

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Holly Lynn-Cope
Moncus Park
Colby at Eyebox Media has not only created a gorgeous website for us at Moncus Park, but he has also made it so easy for a WordPress novice like myself to update our website.
Michelle Morales
Punch Point Tools
I have been working with Colby for a few years now, and he has helped me with everything I asked of him. He has designed my website twice and understood exactly what I wanted each time. Very easy to work with and looking forward to working with him again.
Michael Olivier
CrossFit Amis
Colby is a highly qualified professional website builder and marketing consultant. He works to resolve issues quickly. I have complete confidence in Colby and am absolutely satisfied with our finished product, a complete website overhaul.
Scott Hutchinson
Hutco Inc
Created a unique marketing plan that was executed timely and affordable. Very satisfied.
Laurie Driggs-Fontenot
Ninety-Two West
Colby is professional, thorough, and knowledgeable. Would work with him again!
Brandon Chatham
Blast Tech
Excellent support and very responsive when we need to add functionality. I would recommend them to anyone!

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