E-Commerce: Get Started

E-Commerce


If you’re a small business owner, you understand the struggle of trying to compete for customers in the current economy. This struggle becomes even more of a challenge when your online presence is not so good. Obviously, selling your products or services online can lead to increased revenue generation, but having an e-commerce website can have many benefits that may not be immediately obvious. What follows is a case for venturing into e-commerce.

Increase Your Reach


Creating an e-commerce website will allow you to expand your reach and engage a larger customer base. Just think about how you conduct a search for a product or service. More than likely you turn to a search engine. With an e-commerce site, you no longer have to rely on foot traffic to make a sale. Having an e-commerce website provides you with an opportunity to make money by simply showing up in search results. In addition, launching an e-commerce website will provide you with an opportunity to sell to consumers on a national-level, rather than to just those consumers who live nearby.

The New Phone Book


Today, people use the Internet as they used to use a phone book in the past. Just think about how you attempt to find a company’s contact, product or service information. More than likely you turn to the Internet. Not having a website could be detrimental to your success, and result in more business for your competitors.

Customers & E-Commerce


According a recent article by CPC Strategy, a whopping 96% of Americans say they shop online. If you want to reach Millennials, there is no other choice but to build an e-commerce site. According to a recent study by Big Commerce, 67% of Millennials prefer to make purchases on e-commerce sites rather than in-store. In addition, 93% of shoppers state that they prefer to shop with local businesses who offer online shopping. The numbers suggest, online is where the profit is.

Data & Leads


Data collection and lead generation are important activities for all businesses. An e-commerce website is a huge marketing tool that can assist with these efforts. With the help of Google Analytics, you can learn many things about your website visitors, which can help you understand your target market better. In addition, a website is a great tool to help you collect leads. Some visitors will arrive at your site that are not ready to buy, for this segment of visitors a lead capture process should be in place. A simple contact form can be used as a tool to turn inquiries into future sales.

Business Credibility


Many customers are deterred from businesses that do not have websites. Why? Because as consumers in a digital world, we perceive a website as a stamp of legitimacy. Having an online presence establishes trust and credibility with consumers. Having an e-commerce site that is well done, further emphasizes that credibility. Not having a website will result in consumer questions and doubt. Consumers may wonder if you are technologically inept, or if you simply do not care about meeting their needs.

Easy to Get Started


According to a study by Clutch, 30% of small businesses site cost as a top reason for not having a website; however, by not having a website you’re missing opportunities. There is an abundance of free tools you can utilize as a small business owner to help you create a budget-friendly, and professional looking e-commerce website. WordPress has an outstanding e-commerce platform that is scalable and can start off simple and be easily expanded as your needs grow. Eyebox Media offers turnkey service for launching online stores and can convert your existing website into a selling machine. Click here for more info.

Tips for Success


Take Your Time
Building your e-commerce site will take time. You want to make sure every element of your site works before you set it live. This means testing, testing, and more testing. If you are on a tight budget, consider using a free website builder to help you create your site. If you have more budget to work with, consider hiring a local professional that specializes in web design.
Get Google Analytics
Once you have your e-commerce site in place, you need to get Google Analytics code installed. Google Analytics will help you understand your website at a high level by providing you with deep insight into user behavior and characteristics. This article will walk you through how to complete this.
Have A Sense of Urgency
You need to be in front of your consumers wherever they are, whenever they want. An e-commerce solution is a cost-effective way to do that and present them with the option to buy if they’re ready. Explore the options, consult with a professional and get your products and services online.

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Colby Albarado

Colby Albarado

Colby is a fullstack developer

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Colby Albarado

Full Stack Developer

A full stack developer is an engineer who can develop client & server side applications. As well as administration of databases & servers.

Languages

  • PHP
  • JavaScript
  • MySQL
  • HTML/CSS

Frameworks

  • Vue JS
  • Laravel

CMS

  • WordPress
  • WooCommerce

Web Dev

Web Development is a process. The creation of a plan to construct something virtual or actual. Websites, graphics and other forms of media require a strong design foundation to be effective.

Capabilities

  • WordPress Plugins
  • Custom JavaScript Apps
  • Front End Development
  • Custom Programming

Contact Me

SEO

SEO Ranking in any search engine requires a persistent endeavor to improve user experience and online visibility, while creating especially relevant content for your audience. Boosting organic traffic to your website can be achieved through relevant content creation, keywords, link building, monitoring and data testing.

Capabilities

  • Local SEO Ranking
  • Organic Search Ranking
  • OnPage SEO Implementation
  • Analytic Reporting
  • Traffic Analysis

Contact Me

WordPress

WordPress is extremely user friendly and flexible. It powers over 75 million sites worldwide. We are WordPress experts and can handle brand new sites, complete redesigns and overhaul and custom plugins for the WordPress system.

Capabilities

  • New Websites
  • Managed Hosting
  • WordPress Updates
  • Plugin Development
  • WordPress Management

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Video

I provide full scale post production video services. Social media & promotional video. On-screen graphics, special effects and professional voice-overs are just a few of the services provided.

Capabilities

  • Post Production
  • Social Media Videos
  • Motion Graphics
  • Animation

Demo Reel Coming Soon!

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Clients

I’ve worked with a variety of clients that range in size and industry

Feedback

Holly Lynn-Cope
Moncus Park
Colby at Eyebox Media has not only created a gorgeous website for us at Moncus Park, but he has also made it so easy for a WordPress novice like myself to update our website.
Michelle Morales
Punch Point Tools
I have been working with Colby for a few years now, and he has helped me with everything I asked of him. He has designed my website twice and understood exactly what I wanted each time. Very easy to work with and looking forward to working with him again.
Michael Olivier
CrossFit Amis
Colby is a highly qualified professional website builder and marketing consultant. He works to resolve issues quickly. I have complete confidence in Colby and am absolutely satisfied with our finished product, a complete website overhaul.
Scott Hutchinson
Hutco Inc
Created a unique marketing plan that was executed timely and affordable. Very satisfied.
Laurie Driggs-Fontenot
Ninety-Two West
Colby is professional, thorough, and knowledgeable. Would work with him again!
Brandon Chatham
Blast Tech
Excellent support and very responsive when we need to add functionality. I would recommend them to anyone!

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