DIGITAL MARKETING

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E-Commerce: Get Started

E-Commerce If you’re a small business owner, you understand the struggle of trying to compete for customers in the current economy. This struggle becomes even more of a challenge when your online presence is not so good. Obviously, selling your products or services...

UX Design Trends 2018

Modern Design As a small business owner, it’s important to have an attractive and user-friendly website in order to compete with the big boys. Like fashion fads, trends in website design change constantly. This poses a unique challenge to small business owners who may...

Creating Buyer Personas

Cast a Narrow Net As a marketer, it’s vital to understand your target customers. Gone are the days of “fish net” marketing, where you market your products and services the same way across your entire customer base. Today, the key to a successful marketing strategy is...

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