Content marketing is the process of planning, developing, and delivering content assets from a brand to a relevant user to support an organization’s growth. It is a subcategory of marketing that occurs in many formats.
Content is the magnet that attracts relevant audiences to a business. It’s entertaining, informative and educational. A key component of any digital marketing endeavor includes publishing content that audiences want to consume and that encourages them to take action.
Strategy surrounding content is largely based who your are targeting, which are defined in you buyer persona exercises. Different audiences consume different types of content, at different times , on different channels. Getting the right content in front of a relevant audience is the goal when developing a content strategy.
Content published for SEO, social media or email marketing are all part of a campaign plan that that are date driven. Production & curation schedules can be established, then an extensive content calendars can be created to project the distribution frequency as well as track the status of content marketing efforts.