Content marketing is the process of planning, developing, and delivering content assets from a brand to a relevant user to support an organization’s growth. It is a subcategory of marketing that occurs in many formats.
Schedule a Call Now
Content is Key
visual and written assets
Content is the magnet that attracts relevant audiences to a business. It’s entertaining, informative and educational. A key component of any digital marketing endeavor includes publishing content that audiences want to consume and that encourages them to take action.
- Online Tools
- White Papers
the right content
Strategy surrounding content is largely based who your are targeting, which are defined in you buyer persona exercises. Different audiences consume different types of content, at different times , on different channels. Getting the right content in front of a relevant audience is the goal when developing a content strategy.
Content published for SEO, social media or email marketing are all part of a campaign plan that that are date driven. Production & curation schedules can be established, then an extensive content calendars can be created to project the distribution frequency as well as track the status of content marketing efforts.
LEARN MORE ON THIS TOPIC
E-Commerce If you’re a small business owner, you understand the struggle of trying to compete for customers in the current economy. This struggle becomes even more of a challenge when your online presence is not so good. Obviously, selling your products or services...
Modern Design As a small business owner, it’s important to have an attractive and user-friendly website in order to compete with the big boys. Like fashion fads, trends in website design change constantly. This poses a unique challenge to small business owners who may...
Cast a Narrow Net As a marketer, it’s vital to understand your target customers. Gone are the days of “fish net” marketing, where you market your products and services the same way across your entire customer base. Today, the key to a successful marketing strategy is...