Avoiding Technology Overload

Technology Trap

over the last couple of decades technology has provided business owners with tools to make running a business more efficient; however, adopting too much technology and too many channels can lead to overlap and can result in technology overload. If you’re running your own business and find yourself spending countless hours responding to late-night emails, texting back and forth with colleagues during all hours of the night, or obsessively monitoring your social media all day, you could be experiencing technology overload.

How Much is Too Much?

It seems like every time we get settled in with a working process or system; a new communication channel or social networking site is born that draws our interest. This makes determining which channels to use seem next to impossible. The number of communication channels needed to sustain business operations and build meaningful customer relationships will vary depending on the business and the amount of resources available. While this number will vary, there are some communication channels and social networking sites that are essential for any small business.

The Essentials

There are a few basic communication channels that every small business should utilize, sometimes cutting electronic communication to a minimum, and relying more on in-person communication can be more productive. However, some of the essential electronic channels include:

  • Email: Email is an essential component of any business. You will need this to communicate with employees and customers; however, it’s important to set a schedule so it doesn’t take over your entire day.
  • Business cellphone: You should have a separate cell phone for business. This will help you unplug at the end of a work day.
  • An In-Office System: There are many free platforms to help you communicate with your employees and share important documents and files. Some options include Slack, Skype, and Google Hangouts.

Social Media

One of the more common questions that we get is “What social channels should I be on?”. Short answer: the ones that your customers are on. While you want to be where your audience is, you also want to consider the time that it takes to manage these channels. Managing business social channels is far more time consuming than one might think. If you don’t have the resources to actively manage a channel, then don’t create it, a dormant social channel isn’t favorable. So, before you jump on a social platform, it’s important to understand where your customers are.

Social media networks that you should adopt right now include:

  • Facebook: According to Statista, there are currently 214 million active Facebook users in the U.S. That means there’s a good chance your customers are on it. Facebook is a must for any small business right now.
  • LinkedIn: LinkedIn is a great social networking site to help you connect with others in your industry, as well as potential employees and customers. Consider making a LinkedIn page for your business, as well as a personal profile for yourself.
  • Google My Business: This is essential in today’s review-driven world. It’s important to build many positive reviews to attract new customers.

Others to Consider

  • Twitter: According to Statista, there are currently 68 million active Twitter users in the United States. Twitter’s users have been on the decline, so it’s important to make sure your customers use it before committing.
  • Instagram: Instagram is a fantastic way to connect to the younger generations. If you own a small business that is highly visual, Instagram is a must. Instagram is great for those in the food industry, contractors, real estate agents, landscapers, furniture stores, etc.
  • YouTube/Vimeo: If you own a business that could provide customers with helpful “How-To” videos YouTube or Vimeo can be very beneficial.
  • Pinterest: Pinterest is a great option for those who own a business that relies on visuals to sell products and services.
  • Snapchat: If you run a small business that is highly visual, or takes part in many tradeshows or events, Snapchat could be a way to help you connect and engage your customers.

Text Messaging Insanity

Text messaging may seem like a convenient way to communicate with your coworkers or employees. However, doing so at all hours of the night, without time-oriented guidelines can make you too accessible. Which can disrupt a healthy work/life balance.  In addition, constant text messaging among employees could lead to lower productivity, annoyance, and even the potential for employees to try and offload responsibilities to one another. What some characterize as “collaboration”, is sometimes just laziness; this happens all the time on teams that span across different areas of responsibility. So how do you avoid text messaging insanity? Below are a few ideas, but unfortunately there isn’t a one size fits all solution, assess your needs and put guidelines in place accordingly.

  • Set corporate guidelines for text messaging etiquette. An extreme example of this is in 2017 Deutsche Bank banned text messaging from all work mobile devices.
  • Purchase a separate phone for your small business. Turn off your business cell phone after 7 PM.
  • Do not put your personal cell phone number on your website or social networking sites.
  • Avoid text messaging with employees unless necessary. If necessary, keep these communications short. If it takes more than three replies, call them.
  • Utilize a service such as Slack to eliminate the number of daily text messages and emails.
  • Leave your business cellphone at home when you go out at night to avoid temptation.
  • Turn off notifications for social networking sites outside of business hours.
  • Set a daily schedule for when you will read and reply to emails, texts, and social media posts.
  • Understand that you need to have a healthy work/life balance.

Easier Said Than Done

It’s understandable that unplugging from technology is easier said than done; however, doing so may be necessary for your sanity, health, and success. Start by taking a look at the communication channels and social networking sites you currently use. Are there any channels you could eliminate to become more efficient in your operations? Are there limitations you could put on yourself to avoid working after hours? Technology could be your best friend, or your worst enemy. Making minor changes in how you use it will provide you with huge benefits down the road.

Share on facebook
Share on email
Share on twitter
Share on linkedin
Share on pocket
Colby Albarado

Colby Albarado

Colby is a fullstack developer

Back to Home Page

Colby Albarado

Full Stack Developer

A full stack developer is an engineer who can develop client & server side applications. As well as administration of databases & servers.


  • PHP
  • JavaScript
  • MySQL


  • Vue JS
  • Laravel


  • WordPress
  • WooCommerce

Web Dev

Web Development is a process. The creation of a plan to construct something virtual or actual. Websites, graphics and other forms of media require a strong design foundation to be effective.


  • WordPress Plugins
  • Custom JavaScript Apps
  • Front End Development
  • Custom Programming

Contact Me


SEO Ranking in any search engine requires a persistent endeavor to improve user experience and online visibility, while creating especially relevant content for your audience. Boosting organic traffic to your website can be achieved through relevant content creation, keywords, link building, monitoring and data testing.


  • Local SEO Ranking
  • Organic Search Ranking
  • OnPage SEO Implementation
  • Analytic Reporting
  • Traffic Analysis

Contact Me


WordPress is extremely user friendly and flexible. It powers over 75 million sites worldwide. We are WordPress experts and can handle brand new sites, complete redesigns and overhaul and custom plugins for the WordPress system.


  • New Websites
  • Managed Hosting
  • WordPress Updates
  • Plugin Development
  • WordPress Management

Contact Me


I provide full scale post production video services. Social media & promotional video. On-screen graphics, special effects and professional voice-overs are just a few of the services provided.


  • Post Production
  • Social Media Videos
  • Motion Graphics
  • Animation

Demo Reel Coming Soon!

Contact Me



Submit this form to make contact about your project

My Work

A few of my best projects.


Moncus Park

Kobetz Nutrition

Bayouland Bowhunters

Ninety-Two West



CrossFit Amis


I’ve worked with a variety of clients that range in size and industry


Holly Lynn-Cope
Moncus Park
Read More
Colby at Eyebox Media has not only created a gorgeous website for us at Moncus Park, but he has also made it so easy for a WordPress novice like myself to update our website.
Michelle Morales
Punch Point Tools
Read More
I have been working with Colby for a few years now, and he has helped me with everything I asked of him. He has designed my website twice and understood exactly what I wanted each time. Very easy to work with and looking forward to working with him again.
Michael Olivier
CrossFit Amis
Read More
Colby is a highly qualified professional website builder and marketing consultant. He works to resolve issues quickly. I have complete confidence in Colby and am absolutely satisfied with our finished product, a complete website overhaul.
Scott Hutchinson
Hutco Inc
Read More
Created a unique marketing plan that was executed timely and affordable. Very satisfied.
Laurie Driggs-Fontenot
Ninety-Two West
Read More
Colby is professional, thorough, and knowledgeable. Would work with him again!
Brandon Chatham
Blast Tech
Read More
Excellent support and very responsive when we need to add functionality. I would recommend them to anyone!

Message Sent!

Thanks! I'll be in Touch Soon!